In 2013, an 8-storey building called Rana Plaza collapsed in Bangladesh. It housed a fashion label clothing company. The building was in deplorable conditions, but the owner had still risked the lives of his workers to make the production as cheap as possible. This disaster has claimed the lives of thousands of people and sparked a debate on the issue of clothing manufacturing.
The International Fashion Revolution organization was founded one year after the tragedy. The mission of the organization is to reform the fashion and clothing industry. Precisely, Fashion Revolution launched the “challenge”, or challenge, which encouraged fashion brands to answer the question: #whomademyclothes (“Who made my clothes?”).
Nice-nice. com believes that the theme of fashion conscious is very important. So we decided to talk to you about the #whomademyclothes movement and what we can do today to save the planet.
Before arriving in our hands, our clothes go through farmers, spinners, weavers, dyers and many other craftsmen. More than 75 million people work in this sector and 80% of them are women aged 18 to 35. The problem is that fashion brands, eager to save, move their factories to third world countries and pay just a few dollars a day to their local workers.
In an attempt to correct this situation, the #whomademyclothes challenge has emerged. People started posting pictures of their clothes on social media so that the label with the brand logo was visible and started asking the manufacturers if they really thought about the working conditions of their business. their workers and whether they used environmentally safe materials
The responsible brands showed the people who made their clothes.
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However, many companies have decided not to respond to this challenge. For example, the brands Chanel, Versace, Marc Jacobs, Dior, Dolce & Gabbana, Gucci and other giants of the fashion industry have not shown their factories. The best results of this year were obtained by Stella McCartney, H & M, Marks & Spencer, Puma, Adidas and Reebok.
The result of the ranking of brand transparency can be found in the Fashion Revolution report.
The devastating influence it has on ecology is another serious problem of the fashion industry. The world of fashion ranks second in terms of environmental pollution. But each of us can help improve the situation. Just start with these small steps:
- Watch the documentary film The True Cost to better understand the problem.
- Support environmentally friendly and transparent brands that do not hide the conditions under which their clothing is made.
- Do not neglect second-hand clothes, vintage shops and exchange of clothes with friends, it is the most ecological method to renew his wardrobe.
- Buy clothes made with recycled materials and also labeled by the international textile certification ” fair trade “.
- Do not throw away your old clothes, it is best to give them away by leaving them in specialized collection points.
- And above all, do not buy more than necessary.
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If each of us thought well before buying so many useless clothes, the entire fashion industry would change. Stylists would understand that we are fed up with buying poor quality clothes, which not only create pollution on the planet, but do not meet the standards in terms of fair and honest working conditions. Everyone’s choices are very important because only by acting together can we change the world.
Cover photo fash_rev / instagram